Marty Appel Public Relations was incorporated in the State of New York in March 1998, but the foundation for the company goes back to 1968, when Appel joined the public relations staff of the New York Yankees.
With over 30 years of contacts and skills, the company today serves a range of clients, largely in the world of sports but also in publishing, education. consumer products, medicine, and not-for-profit.
As a major boutique agency based in the communications capital of the world, Marty Appel Public Relations affords clients the benefit of experience, attentive service, and hands-on management from one of the nation’s best known practitioners of the art of communications.
Appel, for over two decades a collaborator on the plaques that hang in Cooperstown, was also co-author of books with Thurman Munson, Lee MacPhail, Bowie Kuhn and Tom Seaver. Through his public relations company, he handles Yogi Berra and the Yogi Berra Museum, as well as Topps, Leland’s Auctions, The Sporting News and other Yankee-related accounts.
He has known them all, from Babe Ruth’s mascot, widow and daughters, to Eleanor Gehrig, to clubhouse man Pete Sheehy, PA announcer Bob Sheppard, Toots Shor, George Weiss, Don Mattingly, Dave Winfield, and Derek Jeter. And he’s been called a “storyteller’s storyteller.”
And his book, Now Pitching for the Yankees, an autobiographical tale of his Yankee adventures, was named the best New York baseball book of 2001 by ESPN. His book, MUNSON: The Life and Death of a Yankee Captain was a 2009 New York Times best-seller, and PINSTRIPE EMPIRE: The New York Yankees from Before the Babe to After the Boss is considered the definitive history of the franchise, with a children’s version, PINSTRIPE PRIDE due in 2015.